Just having a website is not enough. You need to make sure that it is optimized properly otherwise your targeted audience will never be able to locate it on the web. To ensure that all search engines crawl your website properly and your website is accessible to most search engine bots, certain parameters need to be followed.
The body content of your website should have a proper structure. The rule of thumb is to use H1 tag for once and whenever possible, you should be using h2 or h3 tags for highlighting the headings that are important. You need to use bold tag <b> for highlighting keywords and crucial words but you should not be overdoing this.
Of course, you will have to include keywords in the body content but you have to do it naturally. Any attempt to include keywords forcefully will make the content appear boring and insipid. Search Engines and users like interesting and informative content so you need to gear all your efforts in that directions.
Meta data includes the following elements – Title, Meta Description and Keywords. Meta Keywords tag has become a bit obsolete lately as Google and other major search engines have started giving less and less importance to it.
Title Tag is definitely the most important of all On Page SEO elements. Typical Length of a Title tag varies between 55 and 60 characters. It should contain the main keyword and also needs to be catchy and descriptive. Its main objective is to describe what the page is all about.
Meta Description gives us a little more space to describe in detail what the page is all about. It should contain keywords and also call to action texts as to encourage readers to click on the snippet.
Hopefully, your website contains more than just texts. In that case, you will have to use alt tag. Alt tag means alternative tag and this is used in conjunction with images. Since most search engines can’t parse images, you need to add descriptive alt tag against each image. It will help search engine bots understand what the image is all about. For example if you are using image of a dog, the alt tag could be anything like – ‘Happy Dog’. For example, WebsiteInnovators has used appropriate and meaningful alt tag against all its images and this is what has helped them gain higher visibility online.
URL structure should reflect the page. You should not be including meaningless words or random numbers in the URL because it is not search engine friendly nor users friendly. For example, if your website is selling beautify products, the URL structure of a landing page should be something like this –http://www.example.com/product/beautyproducts/product-name.php and not like this –http://www.example.com/product-id?125
These are some of the factors that you need to take into consideration while doing On Page of your website. Need more information? Contact us right away.