Search engine optimization, which is more commonly referred to as SEO, has become a major component of every company’s online presence. After all, without the proper SEO techniques, it is virtually impossible to achieve a high search engine ranking with Google. Unfortunately for most business owners, it can be extremely difficult to stay up to date on the latest SEO requirements that are imposed on them by Google’s constant algorithm changes.
For example, it used to be commonplace for websites to utilize keyword stuffing and link exchanges in an effort to raise their ranking. Such techniques are now frowned upon, and the single most important thing that you can do to make your website visible is invest in quality written content.
Why Does Written Content Matter?
In 2013, Google changed the SEO game by promoting quality written content over keyword density. Prior to this change, some websites were practically unintelligible because they contained content that was geared solely at computers instead of humans. The introduction of Penguin, Panda and Hummingbird forced businesses to look at their written content a new way in order to survive.
Since that time, content has become an even bigger aspect of everything from bounce rates to search engine rankings. This is the reason that some marketing and Internet experts have dubbed 2015 “the year of written content.” In other words, if you are not publishing quality written content on a regular basis, your bottom line will suffer.
How Do I Improve My Written Content?
Working with a professional copywriter is a good way to improve your search engine ranking, but you still need to have a proven method for tracking and tweaking your keywords based on user expectations. To do this, businesses can now turn to the Searchmetrics Enterprise SEO Platform. Long gone are the days when you needed to publish content and then wait for Google Analytics to let you know if your SEO was on target. Instead, Searchmetrics has the necessary tools to take your SEO to the next level before you publish each post.
How Does This New SEO Technique Work?
Google uses algorithms to determine your ranking, so why not use an algorithm to get on Google’s good site? Searchmetrics enables you to easily select the right type of content and keywords by carefully tracking exactly what your customers are most likely to be interested in. For example, if you are selling books online, Searchmetrics will suggest keywords that you must have in each post that you create, and it can also let you know which keywords to omit for the best possible performance.
Placing an Emphasis on Your Target Market
Making Google happy is a good way to boost your search engine ranking, but this will not actually matter if you are not speaking directly to your target market. Another perk of the Searchmetrics approach is that it suggests keywords that are optimized to attract qualified visitors. In this way, Searchmetrics has taken SEO to the next level as it removes most of the guesswork and allows businesses to drive more traffic to their site.
Although SEO techniques are likely to continue evolving forever, your company does not need to get stuck two steps behind. Innovative tools such as the Searchmetrics platform are updated to keep you current with each of Google’s latest changes. Due to this, you can increase your online presence while also giving your existing customers high quality content that they will actually want to read.